Earned Media Strategies 101
Name:
Earned Media Strategies 101
Date:
June 26, 2023
Time:
8:00 AM - 11:00 AM EDT
Website:
REGISTER HERE
Event Description:
Welcoming CLE Visitors: Small Biz Marketing Series
Ever wonder how local businesses get profiled in news outlets like Cleveland.com, Crain’s Cleveland Business or WKYC? It’s because they have a newsworthy story and know how to share it strategically with the right outlets at the right time. This workshop will cover:
- What is news and what is not
- Local news landscape
- Developing your story
- Messaging and how to deliver them
- Media tactics
- Dos and don’ts
Other amazing perks of the workshop series:
- Entrepreneurial-focused topics specific to Cleveland/Northeast Ohio hospitality and tourism
- Continental breakfast and networking hour to meet workshop facilitators, other local business owners and managers
- Each workshop is only 90 minutes
- Free access to workshop recording (includes bi-lingual subtitles)
- One-on-one guidance from the experts through free post-workshop office hours
- Free parking
This series is brought to you by Destination Cleveland in partnership with the Greater Cleveland Chinese Chamber of Commerce, Greater Cleveland Partnership/Council of Smaller Enterprises, Northeast Ohio Hispanic Center for Economic Development, Plexus, President’s Council and Urban League Small Business Development Center.
