Video marketing is highly effective in boosting brand awareness, generating leads, increasing sales, and connecting with your audience. Did you know that YouTube is now the second-largest search engine in the world (behind Google) with over 2 billion monthly logged-in users watching 1 billion hours of video per day?
Even more staggering is this stat: YouTube reaches 91% of the online population in the US. Today, when people want to know how to do something, they often turn to YouTube first.