Welcoming CLE Visitors: Small Biz Marketing Series

Now more than ever, residents and visitors are influenced on where to go and what to do based on social media. As a small business owner, you may find yourself wondering just how to make your business stand out on social media. Between Facebook, Instagram, TikTok, Snapchat and more, the options for marketing your small business on social media are endless. With limited time, money and resources, you may not be able to manage an account on every single social platform. It’s much more valuable to focus on the platforms that have your target audience’s demographics and go from there. This workshop will cover:

• Identifying your audience and selecting key social platforms
• Developing a social media content strategy
• Focusing on quality over quantity
• Leveraging influencer partnerships to reach new customers
• Auditing your social presence to achieve the best results

Other amazing perks of the workshop series:

• Entrepreneurial-focused topics specific to Cleveland/Northeast Ohio hospitality and tourism
• Continental breakfast and networking hour to meet workshop facilitators, other local business owners and managers
• Each workshop is only 90 minutes
• Free access to workshop recording (includes bi-lingual subtitles)
• One-on-one guidance from the experts through free post-workshop office hours
• Free parking